1. Why this cookie policy?

1.1. The website www.alice.law (hereinafter: the “Website”) can use certain cookies, identifiers or other technologies (“cookies”). We (Alice – please find our company details below) are responsible for the use of these cookies and the processing of your data via or in connection with these cookies.

1.2 This cookie policy informs you about the use and purpose of the cookies used on the Website. This cookie policy should be read together with the privacy policy, which can be found here. This policy is made available to you digitally via the Website. You can consult it at any time under the tab ‘Cookie Policy’.

1.3. This cookie policy may be amended, for example in response to new features. We therefore recommend that you consult this cookie policy regularly. Changes will be announced via the Website or otherwise (e.g. via email). The English text of this policy will always prevail over any translations thereof.

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2. The use of cookie by Alice

We collect information through the use of cookies and other technologies such as pixel tags, browser analysis tools, server logs and web beacons (hereinafter ‘cookies’) for the purposes described in this cookie policy. The information below on cookies also applies to these other technologies.

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3. What are cookies and what is their purpose?

3.1. Cookies are small electronic text files that are stored on the user’s device by a specific server via the user’s browser. Cookie files typically contain unique codes (name of the server that placed the cookie, expiration data and a unique numeric code) that allow your browser or device to recognise you during your use of the Website (session cookies), or in case of repeated visits (permanent cookies) and thus improve your user experience on the Website. Cookies facilitate the interaction between the user and the Website. They are used to enhance the user experience and for the collection of statistics related to users. Cookies also allow to store your personal settings and preferences related to whether images and sound can be played. Certain cookies may be installed by a third party to measure the use of the Website (see section 6 below).

3.2. Cookies can help us to improve and personalise your experience on our Website, to ensure that it performs as well as you expect and in order to make your use pleasant and attractive. For example, we can improve your experience when using our Website by tracking your use so that it can be improved to meet your needs. We can also make sure that the ads you see online are more relevant to you and your interests.

3.3. There are different categories of cookies.

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4. Which cookies does Alice use?

We use both first-party cookies and third-party cookies (third-party cookies), session cookies, and persistent cookies:

• First-party cookies are cookies set by Alice itself on its Website.
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• Third-party cookies are cookies set by other parties (i.e. cookies from a different domain than where you are located, e.g. Google Analytics cookies).
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• Session cookies are deleted after the user closes the browser.
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• Persistent cookies remain stored on the user's device for a certain period of time.

Below is a list of the cookies used by Alice.

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4.1 Strictly necessary or technical cookies

These cookies that are necessary for the Website to function properly and cannot be disabled in our cookie banner. These cookies are placed directly on your browser by Alice on our legitimate interest in providing a well-functioning and secure Website. You can set your browser to block these cookies or to alert you to them, but certain parts of the Website will then not work or will not work optimally. You can disable these cookies by changing your browser preferences (see Title 5)

4.2 Functional cookies/preference cookies

Functional cookies are necessary for the Website to function properly. These cookies improve the convenience of your Website visit and enhance the user experience. Functional cookies allow us to remember choices you make (such as your language preference) and provide better, personalised features. These cookies cannot track your browsing activity on other websites and do not collect information about you that can be used for advertising or to remember where you have been on the internet outside our Website.

We also use functional security cookies to ensure the security of our Website.

These cookies are placed directly on your browser by Alice based on our legitimate interest to provide a well-functioning and user-friendly Website, to improve the convenience of your Website visit and user experience. You can disable these cookies via the cookie preference centre or by changing your browser preferences (see Title 5). If you do not allow these cookies, some of our services may not work correctly.

4.3 Analytical or statistical cookies

Alice uses analytical cookies to provide us with information about the use of our Website and to optimise our Website.
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Analytical cookies are cookies that collect information to evaluate and improve the content of our Website. Analytical cookies collect information about your visit and use of this Website, e.g. which pages you visit most often and whether you receive error messages on web pages. These cookies are used to track website performance. They help us understand which pages are most and least popular and how visitors move through the entire site. These cookies do not collect information that directly identifies a user. The analysis of these cookies generates aggregated statistics. They are useful for any changes and improvements to the Website and any information these cookies collect is only used to improve the operation and functioning of our Website.  

These cookies are set based on your consent. You can withdraw your consent at any time (at a later date) (see Title 5).

4.4 Tracking or marketing cookies

Marketing cookies (e.g. advertising or tracking cookies) collect information about your browsing behaviour to make advertising more relevant to you and your interests.

We use (mainly) third-party cookies from companies such as [Facebook, LinkedIn, Google, etc]. to understand how users arrive at our Website and how they interact with us on the Website. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of our Website and our campaigns and ultimately to improve the user experience.
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We use marketing cookies to [(i) deliver ads that are more relevant to you and your interests, (ii) reduce the number of times you see an ad, (iii) help measure the effectiveness of an ad campaign, and (iv) understand user behaviour after seeing an ad].

These cookies are set based on your consent. You can withdraw your consent at any time (at a later date) (see Title 5).

4.5 Social media cookies

We use social cookies from LinkedIn and Facebook, that allow you to share any content on our Website that interests you with other people on social networks. Based on your interaction with our Website, we can serve targeted ads on these networks. These cookies are placed on our Website through hyperlinks, social plug-ins or links to social media. When you use these share buttons, a third-party cookie is installed (see also Title 4.6).

Social plug-ins establish a connection to the servers of the social networks. With a click, you are sent to the respective social media page of Alice.
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Your data is transferred to the respective social network. Alice may collect data by setting up the social plug-in on our Website, but we have no influence over which data or the amount of data the social network collects using the social plug-in. Each time the website in question is visited, a cookie with a unique identifier is set via the social plug-in. This enables the social network to compile a profile of your usage behaviour. It is possible that such a profile may be assigned to you in the event of subsequent initial registration with the social network, but Ocular does not have access to this profile.
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If you are already registered with a social network during your visit to our Website, the social network may assign the visit via the social plug-ins to your personal account. When using functions of the social plug-ins (e.g. ‘Like’ button, ‘Tweets’, leaving comments, etc.), the information on this use is transmitted directly from your browser to the respective social network and stored there. The same applies when you call up a website of a social media provider by clicking on the corresponding button.

If you are not a member of a social network, the social networks may still receive and store your IP address and information about the browser and operating system you use via the social plug-ins.
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These cookies are set on the basis of your consent. You can withdraw your consent at any time (at a later date) (see Title 5).

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4.6 Third-party cookies

Some cookies we use are from third-party companies, such as Google, Adobe, LinkedIn, etc. to provide us with web analytics and information about our Website. These companies use programming codes to collect information about your interaction with our Website, such as the pages you visit, the links you click and how long you spend on our Website.
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However, these cookies may also collect information about you for their own purposes. This cookie policy does not apply to the use of your information by third parties for their own purposes. We therefore recommend that you check the cookie policies of these third parties.

These cookies are set on the basis of your consent. You can withdraw your consent at any time (at a later date) (see Title 5).

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5. How can I control cookies?

Clarified Consent Process: Users grant or withdraw consent by selecting each category of cookies actively in the banner. Consent can be managed under the 'Manage cookie consent' section at any time.

5.1. On your first visit or use, information relating to the use of cookies (with a hyperlink to this policy) will appear in a cookie banner.

Your permission is not required for necessary / technical and functional cookies. Consent, to be granted via the banner, is required for non-functional or non-essential cookies, such as analytical/statistical cookies and tracking/marketing cookies. Your consent shall be obtained before the cookies are stored. If your consent is not granted, no cookies can be stored. Your consent shall be informed (by providing the information to you in this cookie policy). Your consent shall be explicit and active by checking the boxes in the cookie banner. Your consent shall be specific and thus obtained per cookie or cookie category.

5.2. If you gave permission to use certain non-functional or non-essential cookies, you can change this setting at any time and withdraw your consent. Previously stored cookies will be deleted. You can do this via the popup ‘Manage cookie consent’.

You can withdraw your consent for our cookies at any time, even if you previously gave your consent. Please note that if you do not consent to some of our cookies, the user experience on the Website may be adversely affected.

5.3. If you want to block cookies, delete existing cookies (withdrawal of consent) or change your cookie settings, you can always do so via your browser's settings. These settings can be found in the ‘options’ or ‘preferences’ menu of your internet browser. Otherwise, you can turn to the ‘help’ option in your internet browser for more information. For example, the hyperlinks below provide further instructions on how to disable the use of cookies on certain browsers and/or how to delete cookies:

• Cookie preferences Internet Explorer
• Cookie preferences Microsoft Edge
• Cookie preferences Firefox
• Cookie preferences Chrome
• Cookie preferences Safari

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For more information on deleting and blocking cookies, please visit: All about cookies.

Please remember, however, that if you do not accept certain types of cookies or if you disable cookies, certain parts of the Website or some (graphical) elements may not be accessible and/or may not be displayed properly. You may also be unable to use certain applications, and/or some parts of our Website may take longer to work or may not function properly.

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6. Rights of data subjects

Certain data we collect from you through cookies allow us to identify you as a natural person or can be linked to you. Consequently, this data qualifies as personal data, making our Privacy Policy applicable to the processing of this data by our cookies. You can find your rights as a data subject in Title 8 of our privacy policy.

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7. Retention period of personal data

The cookies we set may collect personal data. The retention period of this collected personal data may differ from the retention period (lifetime) of the cookie. We never keep personal data longer than necessary for the purpose of processing for which the personal data was collected. You can find more information about this in Title 3 and 5 of our privacy policy.

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8. Transfer of personal data

8.1. Certain third parties (e.g. Google) used by Alice, who have access to (personal) data collected by the cookies, may transfer your (personal) data to a country outside the European Economic Area (e.g. to the United States). For more information about this transfer, please refer to the privacy and cookie policy of the respective third parties:

• [e.g. Google Analytics].

8.2. Alice uses Google Analytics cookies to analyse your use of its website. You can withdraw your consent to the setting of these cookies at any time (see Title 5). If you use Google Chrome, you can also always install the Google browser extension that offers an opt-out for Google Analytics cookies.

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9. Contact us

Any questions, comments, or complaints? Feel free to contact us via: hello@alice.law

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Company details:

Legal form: BV Company name: Alice

Registered office: Diksmuidse Heerweg 126, 8200 Brugge

Company Registration Number (CBE): 1019.819.101